Our Story

 

Inspired by tradition and moved by modern world, UNCOMMON celebrates exceptional craftsmanship to create modern, bold, luxurious hand-crafted textiles.

Today, we create some of the finest embellished fabrics in the world. Our design philosophy is for UNCOMMON to be the bridge between tradition & the cutting edge of fashion. The designs are new and contemporary, yet rooted in rich Indian legacy of masterful skills and meticulous attention to detail.

Certified by CRAFTMARK, we are a socially responsible and ethical team, helping revive & sustain several traditional crafts & techniques by integrating them into modern designs for the global market.

Over the past five years, we have catered to customers in 63 countries spanning 4 continents across our brands and customer delight is a core value close to the hearts of everyone in our team.